•Conceive and implement concepts, guidelines and strategies in various creative projects and take them to completion.
•Work hands-on on designing creatives and coordinating with various production house/agencies when required
•Direct and motivate teams of graphic designers, illustrators, copywriters etc. to help them use their talents effectively.
•Revise content and presentations, approve/reject ideas, provide feedback to the team
•Meet work standards by following productivity, quality, and client standards; resolving operational problems; Identifying work process improvements.
•Lead brainstorming/creative sessions to generate ideas.
•Determines project content by reviewing and approving art and copy materials developed by team members.